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为避免危机事件的发生,中国石化把握关键要素设置议题,进一步强化正面传播。面对措不及防的危机事件,中国石化积极主动处置负面舆情。但危机管理最高境界是避免危机事件的发生,为做到这一点,中国石化自觉改变沟通流程,主动设置议题,再次强化正面传播。为将设置议题发挥应有的作用,中国石化在设置议题过程中把握五大关键要素。高关注度进行顺势传播—必须是在高关注度下的传播,才有可能取得符合预期或超出预期的效果
To avoid the occurrence of the crisis, Sinopec Corp. seized the key elements to set the agenda and further strengthened the frontline communication. Confronted with the crisis of the accident, Sinopec Corp. proactively disposed of negative public opinion. However, the highest state of crisis management is to avoid the occurrence of the crisis. To do this, Sinopec Corp. consciously changed the communication process, set the agenda voluntarily, and once again strengthened the positive spread. In order to set the issue to play its due role, Sinopec Corp. grasps the five key elements in setting the agenda. High degree of concern for homeopathic - must be under the high degree of concern of the spread, it is possible to achieve the desired or beyond the expected results