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做广告没有做地产那么伟大,但是,广告可以介入这个伟大的过程,让每一个家园做得尽量完美。基于这样的认识,杭州青鸟广告有限公司成立十年来,一直秉承这样的服务理念:为企业而思想。青鸟认为:开发房地产是一种人文活动,没有文化,没有人文理想的人最好不要做房地产。如果一定要做,青鸟愿意去帮助他们,让他们的房子拥有人文内涵和人文精神,使房子成为人文的家园。青鸟由之成为“房地产文化营销”的首倡者和传播者,这使得青鸟的地产策划在业内独树一帜。许多大型房产商成为青鸟多年的合作客户,原因之一也是出于对文化营销的尊重与推崇。文化营销的基石是思想。哲人帕斯卡尔说:“人是一棵会思想的芦苇。”穿梭于钢筋水泥的丛林,人像一棵植物一样无助而脆弱,却像天神一样从未放弃理性和思想。地产策划同样如此,没有思想的策划注定是苍白的,没有生命力的。
Advertising is not as great as making real estate, but advertising can intervene in this great process and make every home as perfect as possible. Based on this understanding, Hangzhou Jade Bird Advertising Co., Ltd. was established 10 years ago, has been adhering to such a service concept: thinking for the enterprise. Jade Bird that: the development of real estate is a human activity, no culture, no humanistic ideal people do not do real estate. If you have to do, Bluebird is willing to help them, so that their house has humanistic connotation and humanistic spirit, making the house a humanistic homeland. Blue Bird became the “advocate of” real estate culture and marketing “and disseminator, which made Jade Bird’s real estate planning unique in the industry. Many large realtors become Blue Bird years of cooperation customers, one of the reasons is out of respect and respected cultural marketing. The cornerstone of cultural marketing is thinking. Pascal, the philosopher, said: ”A man is a thoughtful reed.“ ”A jungle of steel and concrete, like a plant, is as helpless and fragile as God did, without giving up reason and thought. The same is true of real estate planning, planning without thinking is doomed to be pale, non-viable.