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电视节目属于精神产品,在市场经济条件下,它也可以做为商品进入流通领域。它是创造性劳动的结果。电视精品节目尤其需要从选题、表现形式的策划到采访、撰稿、编辑等每一个环节的精心运作,这其中还难免要多重推敲和屡经反复。所以从动议到成片,一般过程都较长,要经过数月或一二年的时间。观众看到的节日,早已是创作者“以前”的思考了。填补这个“时间差”的,就是前瞻性思考。而如果使节目在播映时,能够保证教育功能、认识功能、审美功能的完好统一,紧扣潮流不落伍,从而实现良好的教育价值和审美价值,就需要在题材选取、主题确定、表现形式
TV shows belong to the spiritual products, under market economy conditions, it can also be used as a commodity into the circulation field. It is the result of creative labor. In particular, the TV premium program needs elaborate and repetitive work from the selection of topics and expressions to the careful operation of every aspect of interviews, copywriting and editing. Therefore, from motion to film, the general process is longer, to go through a few months or a year or two. The festivals the audience see are already the creators’ “previous” thinking. To fill this “time difference”, is forward-looking thinking. However, if the program is being broadcast, it can ensure the unification of educational functions, cognitive functions and aesthetic functions, keep up with the trend of the times, and achieve good educational value and aesthetic value. Therefore, it is necessary to select the theme, the theme, the form of expression