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新媒体具有信息传播快速、广泛,传播信息内容良莠不齐、不完全可信的特点,但由于交互式等特点,使得新媒体受到大学生的广泛喜爱。充分发挥新媒体环境对高校党建的积极影响,从建立高素质的党务工作者队伍,提高广大学生网络道德素质、信息辨别能力等方面入手,提高新媒体环境下高校党建工作成效。
The new media has the characteristics of rapid and extensive information dissemination, good and bad dissemination of information content, incomplete trustworthiness, but due to the interactive features, making the new media is widely loved by college students. We should give full play to the positive influence of the new media environment on the Party construction in colleges and universities, and start with building high-quality party workers, improving the quality of students’ network ethics and information discrimination, and improving the effectiveness of party building in colleges and universities under the new media environment.