赞助发展新趋势(下)

• 作 者: 侯海波
• 出 处: 体育科研
• 发表日期: 2007年05期
• 关键词: 市场营销手段 交流渠道 交流机会 目标市场 市场营销活动 品牌知名度 促进销售 营销计划 销售计划 企业赞助

3赞助的原因那么赞助在哪些方面优于其他市场营销手段呢?根据调查,赞助的好处主要有三个方面:首先,有助于与消费者建立感情,让目标市场以其他交流渠道无法实现的方式接触和了解品牌。其次,有利于品牌在新市场迅速扩大知名度。第三,能够提供新的交流机会。

3 The reasons for the sponsorship In what ways is sponsorship superior to other marketing tools? According to the survey, the benefits of sponsorship mainly in three aspects: First, help to establish feelings with consumers, the target market to other channels of communication can not be achieved Contact and understand the brand. Second, it is good for brands to rapidly expand their popularity in new markets. Third, we can provide new opportunities for exchange.