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公共关系学是一门以社会公共关系活动及其规律为研究对象的现代管理科学,现已广泛应用于各个领域。图书馆的公共关系是指图书馆运用公共关系原理,协调图书馆与环境之间关系的一种管理方法。在图书馆中,恰如其分地运用公共关系,维持与外界的良好关系,有利于搜集、开发和利用文献资源,促进图书馆事业的发展。1991年初我们通过收集信息、民意测验等工作,了解校内外公众意见,使我们深感忧虑和不安,如不尽快扭转这种被动局面,势必对我馆的发展产生不利影响,为此,我们研究制定了如何改变公众印象,树立图书馆良好形象的公关计划。我们首先从强化馆内职工的公关意识入手。馆内职工处于对外公关的前线。增强职工公关意识,是我们公关的起点。要让职工了解图书馆的政策、目标和
Public relations is a modern management science which takes social public relations activities and its laws as the research object, and has been widely used in various fields. The public relation of the library refers to a management method that the library uses the principle of public relations to coordinate the relationship between the library and the environment. In the library, proper use of public relations to maintain a good relationship with the outside world is conducive to collecting, developing and using literature resources to promote the development of the library. In early 1991, we learned about the opinions of the public inside and outside our school through the collection of information and opinion polls. We are deeply worried and disturbed. If we do not reverse this passive situation as soon as possible, it will inevitably have an adverse impact on the development of our museum. For this reason, we study Formulated a public relations plan to change the public’s impression and establish a good image of the library. We first start with strengthening the public relations awareness of workers in the museum. Museum workers in the forefront of public relations. Enhance public awareness of workers, is the starting point of our public relations. Make employees aware of library policies, goals and