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艾菲奖一直在提倡实效营销的理念,以专注、专业和专心和态度,奉献一个更趋国际观、专业化、公正性的业界大奖,表彰实效专业的营销运动以及为中国经济发展做出巨大贡献的一代广告人,推动中国营销传播业的提升达致与国际接轨。营销传播行业历来是智慧与勇气的角斗场,作为市场经济最前沿的行业,自改革开放以来在中国市场经济战场前线
Effie Awards has been promoting the concept of effective marketing, dedication, professionalism and concentration and attitude, dedication to a more international outlook, professional and fair industry awards, recognition of the effectiveness of professional marketing campaigns and to make a huge economic development in China Contribution of a generation of advertisers to promote the promotion of China’s marketing communications industry with international practice. Marketing and communication industry has always been the corner of wisdom and courage, as the forefront of the market economy industry, since the reform and opening up in the battlefield of China’s market economy front