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手机动漫由于兼具草根性、互动性、娱乐性等特点,被认为是3G手机增值业务的重要组成部分,也是国家文化软实力的重要体现。目前我国手机动漫产业刚刚起步,尚存在本土化传播的一些问题,应积极利用我国手机用户群体庞大的优势,提升手机动漫的认知度,加强原创性动漫文化建设,提升数字版权保护意识,推动这一朝阳产业的蓬勃发展。
As a combination of grassroots mobile phone animation, interactive, entertainment and other characteristics, is considered an important part of 3G mobile value-added services, but also an important manifestation of national cultural soft power. At present, China’s mobile animation industry has just started its business and some issues of localization are still spreading. We should make full use of the huge advantages of mobile phone users in China to enhance awareness of mobile animation, enhance the building of original animation and culture, raise the awareness of digital copyright protection and promote This sunrise industry is booming.