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现代化商场以其装璜富丽堂皇、设施先进齐全、商品琳琅满目、环境优雅舒适、灯光明亮柔和吸引着数以千计的顾客。然而这些外在的“硬件”仅是商品经营的一个方面,更重要的还需经营者懂得顾客观看商品的特点和习惯。人类工程学、心理学、交际学等方面的研究表明,利用商品摆放缩短买卖双方距离,是商场营销的有效方法之一。左右结合,吸引顾客。是商品摆放的一个技巧,一般说,顾客进入商场后,眼睛会不由自主地首先射向左侧,然后转向右侧。这是因为人们看东西是从左侧
The modern shopping mall has attracted thousands of customers with its magnificent decoration, advanced facilities and complete products, dazzling array of products, elegant and comfortable environment, and bright and soft lighting. However, these external “hardware” are only one aspect of commodity management, and more importantly, operators need to understand the characteristics and habits of customers watching commodities. Studies in ergonomics, psychology, and communication studies have shown that the use of commodity placement to shorten the distance between buyers and sellers is one of the effective methods for marketing. Blending around to attract customers. It is a technique for placing goods. Generally speaking, after a customer enters a store, his eyes will inevitably shoot first to the left and then to the right. This is because people see things from the left