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大半年时间,刘扬便占领了重庆20多个区县的市场,创造了酒水攻城略地的奇迹。去年底,重庆王鼎商贸有限公司董事长刘扬取得衡水老白干重庆的总代理权,而在此之前,重庆白酒市场竞争异常激烈:价格战、情感牌等各种营销手段已让市场烽烟四起,如何从市场的夹缝中杀出一条路来,在激烈的市场竞争面前,刘扬经历了怎样一场生死较量?
In the past half year, Liu Yang took over the market in over 20 districts and counties in Chongqing and created a miracle of drinking water to attack the city. At the end of last year, Liu Yang, chairman of Chongqing Wang Ding Trading Co., Ltd., acquired the right to distribute Hengshui Laobangan Chongqing. Prior to this, there was fierce competition in the liquor market in Chongqing: various marketing measures such as price war and emotional cards have allowed the market to grow in all directions, How to get out of the cracks in the market a way to fierce competition in the market before, Liu Yang experienced how a contest of life and death?