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传统节日视觉符号作为传统节日的重要组成部分,恰当的运用到现代设计中,现代与传统的融合,有利于人们重新认识传统节日的价值,同时对于传播传统节日文化、保护传统文化,有着巨大的价值。端午节由先秦时期延续至今,是中华民族重要的节日。端午节视觉符号融合了传统文化的精华,对于现代设计有着巨大的使用价值。本文从以下两个方面进行论述:(一)对端午视觉符号系统概述,以及端午视觉符号的提取;(二)结合理论分析,探求端午视觉符号在现代设计中的商业价值、审美价值、文化价值等等。
Traditional festival visual symbols, as an important part of traditional festivals, are properly applied to modern design. The fusion of modernity and tradition helps people to re-understand the value of traditional festivals. At the same time, it has a great influence on traditional festival culture and the protection of traditional culture value. Dragon Boat Festival continues from the pre-Qin period, is an important festival of the Chinese nation. Dragon Boat Festival visual symbols fusion of the essence of traditional culture, has a huge use of modern design value. This paper discusses the following two aspects: (1) an overview of the visual system of the Dragon Boat and the extraction of the visual symbols of the Dragon Boat Festival; (2) the theoretical analysis of the commercial value, the aesthetic value and the cultural value of the visual symbols in the modern design and many more.