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本文以定制营销理念的前瞻及其潜力分析为研究对象,首先介绍了定制生产的产生背景,并对批量生产和定制生产进行了一定的对比;接下来对定制营销理念的现代性进行了阐述,包括高度的参与性、周期性、精确性;文章的第三部分预测了定制营销理念的未来发展方向和发展趋势,分别是深入落实个性化营销,加强信息反馈,推进定制营销标准化;最后以“选择板”的研发和使用对新的定制营销时代的到来进行了预测,包括价格定制、性能定制、特殊需求定制这三个方面。希望可以为相关领域的研究提供有价值的参考意见。
In this paper, the prospect of customized marketing idea and its potential analysis as the research object, first introduced the background of custom production, and made a certain comparison between mass production and custom production; Next, the modernity of custom marketing concept was described, Including the high degree of participation, periodicity and accuracy. The third part of the article predicts the future direction and development trend of customized marketing idea, which are to implement individualized marketing in depth, enhance information feedback and promote the standardization of customized marketing. Finally, The development and use of “board” has predicted the arrival of new customized marketing era, including price customization, performance customization and special needs customization. Hope it can provide valuable reference for the research in related fields.