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对湖南10所本科院校1600名大学生的调查发现:当代大学生的体育消费动机和体育消费结构呈多元化趋势,但受经济收入的影响,体育消费只能维持较低水平。据此建议,各高校应加强对大学生体育消费的宣传和引导,培养正确的消费理念和健康的生活方式;加大对高校体育场馆设施的投入,培育高校体育场所,为大学生提供更好的体育消费环境;充分考虑大学生的经济承受能力,开发更多更好、价格低廉的体育产品,满足大学生日益增长的多元化的体育需求。
A survey of 1,600 undergraduates in 10 undergraduate colleges in Hunan province shows that the motives of sports consumption and the structure of sports consumption of contemporary college students are diversified. However, due to the influence of economic income, sports consumption can only be kept at a relatively low level. It is suggested that colleges and universities should strengthen the publicity and guidance of college students’ sports consumption, cultivate the correct consumption idea and healthy life style, increase the investment in university gymnasium and gymnasium facilities, cultivate college sports venues and provide better sports for college students Consumer environment; give full consideration to the economic viability of college students to develop more and better, low-cost sports products to meet the growing demand for college students a wide range of sports.