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本文运用问卷调查和数理统计的方法,对北京城市居民的体育消费行为进行了分析,并在此基础上通过进一步构建体育消费影响模型进行研究。结果表明,收入和消费结构是影响体育消费的主要因素,同时消费动机、消费理念、消费者的年龄和受教育程度都对体育消费有明显的影响。鉴此,本文提出了扩大体育消费的相关对策建议。
In this paper, we use the method of questionnaire and mathematical statistics to analyze the urban residents’ sports consumption behavior in Beijing. On this basis, we further study the influence model of sports consumption. The results show that income and consumption structure are the main factors that affect sports consumption. At the same time, consumption motivation, consumption concept, consumer age and education level have a significant impact on sports consumption. In view of this, this paper puts forward some countermeasures and suggestions for expanding sports consumption.