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统一润滑油是伴着那条经典的广告语——“多一点润滑,少一点摩擦”而声名鹊起的。3年间,这个弱小的品牌成长为国内车用润滑油市场的老大。关于统一润滑油的成长,由此成了一个谜。这个企业为何一飞冲天?它是如何用3年的时间将销售额从6亿做到了30亿?这个企业的背后,是什么神奇的力量在谋篇布局,令它在市场上的每一步棋都旁逸斜出,并因此而出奇制胜?直到2003年,“统一石化”38岁的少帅李嘉才开始浮出水面。这个说话爱调侃、亲和如邻家兄弟的总经理,站在最严肃的《财富》论坛上讲述企业成功的原因,也简单得几乎“让人笑掉大牙”:“统一所做的,只不过更加细心,更加努力地满足市场需求而已。”对于整个行业的评价,这个年轻人同样“很不会说话”:“润滑油并没有什么秘密,说到底,跟色拉油的配方差不了多少。”一切简单的背后,往往都有着复杂的注解。这个企业的成长与壮大,那些令业内人士眼花缭乱的市场轨迹,在李嘉看来,不过是由无数被分解、可执行的简单片段所构成,而企业家要做的,就是找到这些“由复杂通往简单的有关方程式”。
Unified lubricants accompanied by the classic slogan - “a little more lubrication, less friction ” and fame. 3 years, this weak brand growth for the domestic auto lubricants market leader. On the development of a unified lubricant, which has become a mystery. Why is this business soar? How does it take 3 years to grow its sales from 600 million to 3 billion? What is the magic power behind this business and make every move in the market All slipped out, and surprisingly winning? Until 2003, “unified petrochemical ” 38-year-old Marshal Li Ka began to emerge. This talk loves to laugh, pro, and as the general manager of a neighboring brother, to stand in the most serious “Fortune” forum about the reasons for the success of the business, but also almost simple “make people smile”: “unified , But only more careful and more efforts to meet the market demand only. ”For the entire industry evaluation, the young people also “ very can not speak ”: “ oil is no secret, after all, with the salad The formulation of the oil is not much difference. ”Behind all the simple, often have complicated notes. The growth and expansion of this business, those who make the industry dazzling market trajectory, in Ricardian view, but by countless broken down, executable simple fragments posed by entrepreneurs to do is to find these “ Complicated to the simple equation ”.