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包装设计在满足产品的基本要求之后,我们应更多考虑的是设计中的内涵部分。如果说包装设计的概念是无服饰艺术包裹、修饰的人体,包装设计的表现形式是人的衣着装束的话,那么,包装设计的内涵就是这个人的精神文化思想。在商品同质化现象日趋严重的今天,包装设计已经成为商品流通的重要组成部分,也日益成为消费者识别商品好坏的方法之一,所以被许多厂家重视,同时包装设计可以提升商品的品牌效应。
After the packaging design to meet the basic requirements of the product, we should give more consideration to the connotation of the design part. If the concept of packaging design is artless clothing package, the modified body, packaging design is the performance of people’s clothing, then the meaning of packaging design is the spiritual and cultural thinking of this person. In the increasingly serious phenomenon of commodity homogenization, packaging design has become an important part of the circulation of goods, consumers are increasingly becoming a way to identify the quality of goods, so many manufacturers attach importance to, and packaging design can enhance the brand of goods effect.