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网络舆论是新时期社会舆论的一种特殊表现,以其传播速度快、影响范围广、具有主体复杂及倾向性并以关注名人、明星与政府相关部门为特点;具社会监督、培育社会民主意识的积极作用,同时具有侵犯他人权益、激化社会矛盾的消极作用;完善网络立法、用法律规范舆论,实时监控网络舆情、正确把握舆论导向,加强主流网站建设、巩固主流舆论阵地,培养网络文明风尚、传递网络舆论正能量是掌控网络舆论的方法。
Internet public opinion is a special manifestation of social public opinion in the new era. It is characterized by its rapid spreading, wide range of influence, complicated subject matter and tendentiousness, focusing on celebrities, celebrities and relevant government departments. It also has social supervision and nurturing a sense of social democracy ; At the same time, it has the negative effect of encroaching upon the rights and interests of others and intensifying social conflicts; improving network legislation, regulating public opinion by law, monitoring online public opinion in real time, correctly grasping the direction of public opinion, strengthening the construction of mainstream websites, consolidating the mainstream public opinion positions and cultivating a network of civilized fashion , The positive energy of network public opinion is the way to control internet public opinion.