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曾几何时,全球最大的社交网站Facebook还在为如何能够产生足够的商业回报而不断尝试,如今,有专业人士分析这个集合了全球近6亿人的社交网络平台,今年的营收将有望达到120亿美元。在这个平台上,你不仅可以与认识或者不认识的好友、粉丝交流分享各种信息,更有意思的是,越来越多的企业看到了这种人际关系网络在商业上的无限可能,这里不仅可以开展各种各样的营销活动,还可以直接促成购买,基于社交网络平台的电子商务已成为新的商业机会。不要小看了好友与粉丝之间的分享和互动,这在某种意义上形成了新的购物信息供应链。以信任度为核心的,社交网络大大提升了信息传递的效率,消费者可以通过朋友推荐或所推崇的购物达人,获得一个优质商品的筛选器,以最快的速度做出购买的决策。亚马逊、沃尔玛等企业都在通过各种方式与Facebook对接,Dell在Twitter上已经有了几百万美元的销售额,马云将淘宝的SNS化定为今年最重要的三件大事之一,新浪的CEO曹国伟看好微博平台上的电子商务。不仅仅是大佬级的企业着急,像蘑菇街、LC风格网、美丽说、Kidulty潮流先锋等初创企业更是激情满怀,他们的社交化电子商务发展方向受到业内人士和投资界的追捧。人人都在谈论社会化购物,但是没有人能清楚地描述它未来的具体形态。社交和分享是这个充满想象力和不确定性的市场空间里的关键词。也许不久之后,你的网络购物环境里将充斥着各种各样的分享与推荐的按钮和链接。
Once upon a time, the world’s largest social networking site Facebook is still trying to produce enough business returns, and now, some professionals analyze this set of nearly 600 million global social networking platform, this year’s revenue is expected to reach 12 billion Dollars. On this platform, you can share not only information with friends and fans you know or do not know, but more interesting is that more and more enterprises have seen the commercial possibilities of this network of relationships not only Can carry out a variety of marketing activities, but also can be directly contributed to the purchase, based on the social networking platform for e-commerce has become a new business opportunity. Do not underestimate the sharing and interaction between friends and fans, which in some sense formed a new shopping information supply chain. With trust as the core, social networks have greatly enhanced the efficiency of information delivery. Consumers can get a high-quality product filter through the recommendation or respected shoppers, recommended by friends, to make the purchase decision as quickly as possible. Amazon, Wal-Mart and other companies are docking with Facebook in various ways, Dell has millions of dollars in sales on Twitter, Ma will be Taobao’s SNS as one of the most important three events this year, Sina’s CEO Cao Guowei optimistic about the microblogging platform e-commerce. Not only big brother-class enterprises worry, start-ups such as mushroom street, LC style network, beautiful said, Kidulty trend pioneer is full of passion, their social e-commerce development direction sought after by the industry and the investment community. Everyone is talking about social shopping, but no one can clearly describe the specific form of its future. Social and sharing are keywords in this imaginative and uncertain market space. Maybe soon, your online shopping environment will be filled with a variety of sharing and recommending buttons and links.