论文部分内容阅读
影视剧广告植入为影视剧的创作提供了巨大的潜在经济利益,在剧本创作过程中实现影视剧剧本和广告的有机融合,有利于广告品牌的宣传,品牌文化的传播,实现影视剧创作和广告宣传效果的双成功。本文从影视剧剧本创作阶段的人物形象气质与品牌文化的融合、影视剧故事与广告品牌的融合、人物语言的设计与广告品牌的融合、影视剧场景与广告品牌的融合等方面入手,探讨了影视剧剧本创作与影视剧广告的植入方式的融合。
The film and television drama advertisement implants provide great potential economic benefits for the creation of film and television dramas, and realize the organic integration of film dramas and advertisements in the process of script writing, which is good for the advertisement brand promotion and brand culture dissemination, Double success of advertising effectiveness. This article discusses the integration of characters’ temperament and brand culture, the integration of film and television drama stories and advertising brands, the design of characters and advertisements, the integration of film and television drama scenes and advertising brands The Integration of Film and TV Drama Production and the Implantation of Film and TV Dramas.