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随着经济的快速发展,贵州航空客运市场在西部开发的春风下,以其区位优势、旅游优势、气候优势等正在彰显其独特的魅力,而继南航、国航不断扩大运力外,其他诸如海航、厦航以及华夏航空等也不甘其后,使得贵州航空客运市场表面峥嵘。然其虚假的繁荣并不能掩盖市场的暗流涌动。“黄金周不黄金、旺季不旺、淡季蹒跚”等一系列问题都正成为各航空公司不能承受之重。针对这些问题,本文试从另一个角度对贵州航空客运市场现状分析,作出市场细分,并进行相应的战略选择。
With the rapid economic development, under the spring breeze of western development, Guizhou Airlines passenger transport market is showing its unique charm with its advantages in location, tourism and climate. However, following the continuous expansion of capacity of China Southern Airlines and Air China, such as Hainan Airlines, Xiamen Airlines and China Airlines are also unwilling, making the surface of Guizhou Airlines passenger market towering. However, its false prosperity and can not cover up the market surges. “Golden Week is not gold, peak season is not busy, sluggish off-season” and a series of issues are becoming the airlines can not afford. In response to these problems, this article tries to analyze the current situation of Guizhou passenger transport market from another perspective, make market segmentation, and make corresponding strategic choices.