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随着科学技术和生产力的发展,西方国家的消费水平不断提高,居民的消费结构发生了很大的变化。消费者对消费的追求已经不是纯粹的物质消费,而是越来越倾向于精神消费。追求精神消费是西方国家私人消费的新趋势。进入90年代以来,精神消费的品种增多,投入加大,层次多样化,国际市场营销由此迎来了一个新的时代。专家预言,谁能把握国际精神消费的主流,谁就将在国际市场上占有更多的份额。
With the development of science and technology and productivity, the level of consumption in the western countries has been constantly rising, and the consumption structure of residents has undergone great changes. Consumers’ pursuit of consumption is no longer purely material consumption, but more and more inclined to spiritual consumption. Pursuing spiritual consumption is a new trend of private consumption in western countries. Since entering the 90s, the variety of spiritual consumption has increased, the investment has increased, and the diversification of levels has brought us a new era in international marketing. Experts predict that whoever holds the mainstream of international spiritual consumption will have more share in the international market.