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行业背景中国汽车售后市场正逐渐走向成熟,同时由于售后市场的规模日趋庞大。售后配件的销售额估计约在2000亿元人民币以上,每年还将以400～500亿元人民币的规模增长。有鉴于此,其市场竞争将日趋激烈。无论是汽车零部件供应商、汽车配件渠道商和经销商,更或是整车企业的售后部门、独立维修企业和快修连锁等等,经过这么多年的市场历炼已经初步形成了各自独特的、富于创新的经营模式,给售后市场增添了强劲的生命力,增强了与传统垄断经营模式的竞争力。因此这些创新都具有很强的借鉴意义。
Industry Background China’s auto aftermarket is gradually maturing, and the increasingly large size of the aftermarket. Aftermarket parts sales estimated at about 200 billion yuan more than the annual will be 40 billion to 50 billion yuan in the scale of growth. In view of this, its market competition will become increasingly fierce. Whether it is auto parts suppliers, auto parts distributors and dealers, or after-sales departments of vehicle companies, independent repair companies and fast repair chain, etc., after so many years of market history has formed its own unique , Innovative business model to the aftermarket added a strong vitality and enhance the competitiveness of the traditional monopoly management. Therefore, these innovations have a strong reference.