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长期以来,作为终端的眼镜店,除了个别老字号及龙头眼镜企业凭借自己长期积淀形成的强势品牌效应和强大的销售能力从事自有品牌经营外,绝大多数眼镜店似乎与自有品牌无缘。然而,近年来,随着市场竞争格局的嬗变,不少眼镜店纷纷推出自有品牌。日益强劲的自有品牌之风,对眼镜店而言,究竟是馅饼,还是陷阱,包括当事企业经营者在内的许多行业人士有着各自不同的看法,有人认为,自有
For a long time, as the terminal of the optical shop, in addition to individual old and leading glasses enterprises with their long-term accumulation formed by the strong brand and strong sales force in its own brand management, the vast majority of optical shops seem to be missed with its own brand. However, in recent years, with the evolution of the market competition pattern, many optical shops have launched their own brands. The increasingly strong self-owned brand style, the optical shop, whether it is pie, or trap, including the business executives, including many business people have their own different views, some people think that its own