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不管是行车记录仪单品还是智能后视镜,正在重演当年MP3、平板电脑群雄并起、逐鹿中原的故事。唯一不同的是,后者的功能定位于多媒体娱乐,相比行车记录仪并非刚需,并且后来其全部或部分功能被手机所取代。而对于行车记录仪,目前各种形态含记录仪功能的品牌已达近400个之多。伴随着记录仪销量大涨,国内自主品牌方案开发公司也日渐壮大。就目前记录仪产品、技术发展来看,联网化、智能化的特征不断为记录仪产品迭代提供新动力,尽管毛利润不断降低,但基于安全的刚需让记录仪产品在2-3年内依然维持热度。本文的看点在于,从技术和市场两个角度,通过分析记录仪的发展特征,探讨记录仪产品未来的发展趋势。
Whether it is driving recorder single product or intelligent rear-view mirror, is repeating the year MP3, tablet PC and male together, competing in the Central Plains story. The only difference is that the latter’s function is located in multimedia entertainment, compared to the tachograph is not just needed, and later all or part of its functionality is replaced by the phone. As for the driving recorder, at present, various forms of recorder function with the brand has reached nearly 400 as much. With the surge in recorder sales, domestic independent brand program development company is also growing. In terms of the current recorder products and technology development, the characteristics of networking and intelligence continue to provide a new impetus to the iteration of the recorder products. Although the gross profit keeps declining, it is still necessary for the recorder products to be maintained within 2-3 years based on safety heat. The point of this article is to explore the future trend of recorder products by analyzing the development characteristics of recorder from two aspects of technology and market.