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“大形象在户外”这句在业内曾经很流行的话语,道出了户外广告的特质和价值。近年来,随着我国广告业的迅猛发展,户外广告制作呈现出前所未有的繁荣景象:路牌、招贴、广告亭、壁画、公共汽车候车亭和车厢壁等户外广告随处可见。就形式而言,总体上,目前户外广告仍呈现以喷绘为主的发展局面。就制作方面而言,户外广告的制作可以说是包罗万象,而且分工越来越细,专业化程度也越
“Large image in the outdoors ” This phrase in the industry has been very popular discourse, out of the outdoor advertising characteristics and value. In recent years, with the rapid development of the advertising industry in our country, the outdoor advertising production has shown an unprecedented prosperity: outdoor advertisements such as street signs, billboards, advertising kiosks, murals, bus shelters and car wall can be seen everywhere. In terms of form, in general, the current outdoor advertising still presents a predominantly inkjet development. In terms of production, the production of outdoor advertising can be described as all-encompassing, and the division of labor is more and more detailed, more professionalism