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On the mysterious and expansive African continent， there’s a Chinese company named “Winning Star” which has been providing eco-friendly products and service to the African people. The Chinese company has developed an indissoluble bond with the African Continent since its establishment. Until now， Africa has become the most important and dynamic market of “Winning Star” and “Winning Star” has won the trust of African partners and customers after years of hard work.
在充满神秘色彩，土地辽阔的非洲大陆上，有一家名叫“胜利之星”的跨国企业，多年来一直致力于向非洲国家提供生态环保产品，服务非洲人民生活。这家企业自成立之日起就与非洲大陆结下了不解之缘，时至今日，非洲已经是该企业最重要、最具活力的市场之一，多年的辛勤耕耘为其赢得了非洲合作伙伴和消费者的信赖。
Vision for Green Development
生态之梦，发展之道
Founded in 2000， Winning Star General Trading Co. Ltd. has experienced a journey of 15 years. During the past 15 years， “Winning Star” has developed from an international trading company into a trans-national company integrating research and development， production， trade， sales， procurement， transport networking， and services. After years of development， “Winning Star” has established many branches in both Asian and African countries， but also was deeply rooted in the African Continent. “The African Continent is a piece of pure land rarely seen on the earth. How to help African countries preserve the land while benefiting African people and maintaining sustainable development on the basis of eco-civilization constitutes the priority of Winning Star Africa Branch. The current Africa bears resemblance to China which didn’t implement the policy of reform and opening up thirty years ago.” The president of “Winning Star” Mr. Fu who was born and brought up in China， is very knowledgeable of China’s reform. He gathers that， “Africa can draw lessons from China’s development model.” On the 7th World Urban Forum held in Medellin Colombia， Mr. Fu won the attention from the participants with his international outlook and visionary ideal.
胜利之星综合贸易有限公司成立于二零零零年，至今已走过快十五年的历程，在近十五年的时间里，这家企业从一个国际贸易公司发展成为一个集研发、规划设计、生产、贸易、销售、代理采购、仓储物流及服务功能一体化的跨国公司。经过多年发展，企业在亚非大陆多个国家成立多家公司。“非洲大陆是世界上少有的一片净土，如何帮助非洲国家发展的同时保留这片净土，造福于非洲人民，实现非洲可持续的建立在生态文明基础上发展一直是‘胜利之星’非洲分公司思考的首要问题，目前非洲的状况很像改革开放前的中国。”“胜利之星”的董事长傅初建先生，对中国改革开放的过程非常了解，在他看来“中国的发展模式在很多方面可以为非洲提供借鉴和帮助”。在哥伦比亚麦德林举办的第七届世界城市论坛上，傅初建先生的国际视野和高瞻远瞩的观念同样赢得了众多参会代表的关注。
The company’s operation principle “One World， One Vision for Green Development” appears on the official website of “Winning Star” （www. winningstargroup.com）， which is very impressive. Upholding this principle， “Winning Star” devoted itself to developing solar-powered system and products. The inexhaustible solar power is deemed as the post potential and cleanest green energy of the 21st century. “Winning Star” has a variety of products， including solar power system， LED lamp， LED torch， emergency light， solar street light， solar lighting system and so on， which are also major products exporting to Africa. Under the leadership of Mr. Fu， “Winning Star” takes advantage of its research capability to develop popular mini solar system series based on the market demand. Due to the user-friendly well-functioned and cost-effective products， “Winning Star” achieved a great success once it entered the market in Africa. The real green， environment-friendly， affordable， solar-powered products meet the demand of African market， thus earns the reputation and recognition of African customers. 在“胜利之星”的官方网站（WWW.WINNINGSTARGROUP.COM）上，企业经营理念：“同一个地球，同一个绿色发展的梦想”赫然在目。在该理念支撑下，这家企业一直致力于开发太阳能系统产品，太阳能——这一取之不尽用之不竭的绿色能源被称为二十一世纪最具发展潜力和清洁的能源。公司经营的产品种类丰富，包括太阳能系统、LED灯、LED电筒、应急灯、太阳能路灯，太阳能照明系列等等，而这些也是“胜利之星”销往非洲的主要产品。 “胜利之星”从市场需求出发，凭借公司的研发能力，开发市场畅销的太阳能小系统系列。由于具有操作简单，功能齐全，性价比高等特点，公司的产品一经问世非洲市场，即获得巨大成功。能真正达到绿色、环保、经济适用标准的太阳能系统驱动产品满足了非洲市场的需求，“胜利之星”也因此获得了非洲消费者的赞誉。
March into Africa to
Fulfill Mission
践行使命，进军非洲
“Africa has grown from a colonial and semi-colonial country into an independent one with indigenous economy. However， African people now are still struggling on the poverty line because Africa’s agriculture is primitive and its industry is budding in the initial stage. No matter agriculture processing and industrial property， they all hold great potential to drive its economy. Nonetheless， African countries should not repeat the mistake of “polluting before administrating” during the process of industrialization， but protect ecology and environment while developing economy.” In order to translate the vision of “benefiting more people” into reality， “Winning Star” should base on the actual situation in Africa， response to the need of Peace and Development， and prioritize green environment-friendly solar energy series products and LED energy-smart products while designing.
Fu Chujian is always hoping that “Winning Star” can represent Chinese successful enterprises and entrepreneurs to further help social development in Africa. To this end， “Winning Star” made its accession into the African Continent， established Tanzania Winning Star Trading Ltd.， Uganda Winning Star Trading Ltd. and Kenya Winning Star Trading Ltd， who intends to realize the mission of “benefiting more people” and help with Africa development with innovative products and concept.
“非洲社会已经从殖民地半殖民地时代过渡到独立自主发展自我经济的阶段，可是现阶段的非洲还有相当一部分人仍处在温饱线上，农业较为原始，工业更是刚刚起步且在初级阶段，无论是农业深加工还是工业产业都有巨大潜力，非洲经济发展有后发优势。但是非洲国家在工业化过程中应当避免走‘先污染后治理’的老路，应该在发展经济和工业的同时，保护好生态和环境。”为了实现“成为多人祝福”的理念，“胜利之星”针对非洲实际情况，应非洲和平发展的需要，在产品开发过程中，将绿色环保的太阳能系列产品和LED系列节能产品作为优先选择。
傅初建先生一直希望“胜利之星”能代表中国众多的成功企业和企业家，更加深入地帮助非洲社会发展。基于这样的想法，2011年起，“胜利之星”进入非洲大陆，成立坦桑尼亚胜利之星贸易有限公司、乌干达胜利之星贸易有限公司以及肯尼亚胜利之星贸易有限公司，用独特的产品和理念帮助非洲的发展，实现公司“成为多人的祝福”的使命。
But upon the first accession into Africa， “Winning Star” encountered with setbacks. “Difficulties are not terrifying， attitude and method holds the key to solution.” Said Fu.
In addition， apart from business in Africa， Fu is also very keen with charity. He cares about Africa’s social development， especially education， skill training and youth development. He coordinates with UN Habitat Youth Empowerment Program by donating 30 computers to Tanzania BARBRO Girls’ School on August 17， 2013 with a purpose to broaden horizon. 然而初入非洲时，公司的发展并非一帆风顺。“遇到困难不可怕，关键是心态和方法，要努力想办法解决问题。”傅初建如是说。此外，他在发展“胜利之星”在非业务的同时，也十分热衷公益活动，关注非洲社会的发展，特别是在教育领域的技术培训和青年发展等问题上，大力支持联合国人居署青年赋权计划。2013年8月17日，“胜利之星”向坦桑尼亚BARBRO女子学校捐赠30台电子计算机，以帮助学生们拓展知识。
Care in Africa for
Win-win Situation
呵护非洲，实现共赢
“A company’s mission is to make people’s life richer and better through trading and creating values.” As a Christian， Fu hopes that all his staff can follow the example of Abraham in the Bible who endeavors for the happiness of all human beings. Moreover， he believes that regardless of skin color and races， everyone is a created by God. African people are inferior to none. Africa is home to rich resources and primitive ecological environment. Africa-based companies should all put green， environment-friendly， ecologically safe products in the first place， in hope to meet the demand of local market and send blessings to the local people.
“Winning Star”， at the initial of its African Branches， is well aware of the need of African market. The company makes most of its research and manufacturing capability and introduces its cost-effective， ecologically safe products into Africa， to utilize the sufficient sunlight blessed by God to tackle the daily inconveniences of electricity shortage. The company also hires local staff to enhance local employment， provides dealing service to help them make progress in business development and aftermarket services. He considers that China’s commercial model and development experiences can greatly promote development in African countries.
“企业的使命就是通过贸易，创造价值，让人们的生活更丰富、更美好，”作为基督徒， 傅初建先生希望公司上下能效仿《圣经》中的亚伯拉罕，为世人的幸福做出努力。同时他认为人不分肤色，不分种族，都是上帝创造的子民，非洲人同样有尊贵的身份。非洲拥有丰富的资源，且不少地区还保持着原始的生态环境，在非企业应当以绿色环保、生态安全产品为第一选择，满足非洲市场需求，为当地人送去神的祝福。
“胜利之星”非洲各分公司在成立之初，就很清楚要按非洲市场的需要，结合中国巨大的研发和制造优势把中国高性价比的生态产品引入非洲，利用上帝恩赐给非洲的充足阳光解决非洲电力短缺造成的日常生活不便的问题；并通过招募本地员工，帮助解决当地就业问题；通过对经销商的服务，帮助他们在业务开拓，产品售后等方面不断进步。在他认为，中国的商业模式和发展经验必将在不久的将来为非洲各国提供借鉴和发展。
As the business in Africa develops and grows， “Winning Star” also actively strengthen its relationship with governments of all the African countries， share successful results with them and promote green， environment-friendly， ecological and sustainable concepts and demonstration projects. Moreover， “Winning Star” also conducted collaboration with IESCO， jointly enhancing the construction of ecological cities in African countries， and making Africa a green continent and ecological park. On May 27， 2014， “Winning Star” cooperated with Ecological Civilization Committee of UN Alliance of Civilizations， UN Habitat Youth Empowerment and Urban Safety Committee， Global Parties Climate and Ecological Alliance， IESCO and many other international organizations， established the Purchasing and Procurement Center of International Organizations in Yiwu， Zhejiang Province， China， proactively promote UN Youth Skill Training and Ecological Skill Training Program. According to the plan， the purchasing center would carry out international conferences， disaster reliefs， international poverty alleviation， educational and training and the purchasing of office supplies. However， Fu believes that he could achieve far more than what he has now. He is making plan in his mind for the next step of “Winning Star”： export green， ecologically safe products to Africa， establish factories in Africa， run assembly lines， train more local staff to increase local youth employment and lift Africa out of poverty， expend the outlets of “Winning Star” in Africa to cover more African countries and realize branding and chain operation， transfer from trade to production， establish assembly base and industrial park… “No matter which step comes first， ‘Winning Star’ will unswervingly focuses on green， ecologically safe products.
随着公司在非业务的发展和壮大，“胜利之星”也积极加强同非洲各国政府的联系，向非洲各国分享中国的成功经验，共同推广绿色、环保、生态和可持续发展的理念和示范工程；同时与国际生态安全合作组织等国际组织合作，携手推进非洲国家的生态城市建设，让非洲成为绿色之洲、生态之园。2014年5月27日，“胜利之星”与联合国文明联盟生态委员会、联合国人居署青年赋权与城市安全委员会、世界政党气候与生态联盟、国际生态安全合作组织等国际组织合作，在中国浙江省义乌市成立了国际组织采购中心，积极配合推进联合国青年技术培训与生态技能培训工作的开展。依照计划，该采购中心将根据国际组织采购安排，完成国际会议、灾害救援、国际扶贫、教育培训以及办公用品的采购。联合国教科文组织和平文化、非暴力及跨文化对话主任凯特琳娜·斯特欧，国际生态安全合作组织总干事蒋明君为其授牌。
然而，现有的成果还远远不够，傅初建心中还酝酿着“胜利之星”下一步的发展计划：在把中国绿色安全产品出口到非洲的同时，还将在非洲大陆开办工厂，在当地投放生产线，培训更多的本土员工，以增加当地青年就业率，帮助非洲脱贫致富；在现有分公司的基础上，以点带面地扩大“胜利之星”在非分公司数量，辐射更多非洲国家，实现品牌化和连锁化运作，以及从贸易逐步转向生产过渡，建立生产组装基地和工业产业园……“不论在哪一个方面，‘胜利之星’都将聚焦绿色生态安全产品作为布局原则。”
在充满神秘色彩，土地辽阔的非洲大陆上，有一家名叫“胜利之星”的跨国企业，多年来一直致力于向非洲国家提供生态环保产品，服务非洲人民生活。这家企业自成立之日起就与非洲大陆结下了不解之缘，时至今日，非洲已经是该企业最重要、最具活力的市场之一，多年的辛勤耕耘为其赢得了非洲合作伙伴和消费者的信赖。
Vision for Green Development
生态之梦，发展之道
Founded in 2000， Winning Star General Trading Co. Ltd. has experienced a journey of 15 years. During the past 15 years， “Winning Star” has developed from an international trading company into a trans-national company integrating research and development， production， trade， sales， procurement， transport networking， and services. After years of development， “Winning Star” has established many branches in both Asian and African countries， but also was deeply rooted in the African Continent. “The African Continent is a piece of pure land rarely seen on the earth. How to help African countries preserve the land while benefiting African people and maintaining sustainable development on the basis of eco-civilization constitutes the priority of Winning Star Africa Branch. The current Africa bears resemblance to China which didn’t implement the policy of reform and opening up thirty years ago.” The president of “Winning Star” Mr. Fu who was born and brought up in China， is very knowledgeable of China’s reform. He gathers that， “Africa can draw lessons from China’s development model.” On the 7th World Urban Forum held in Medellin Colombia， Mr. Fu won the attention from the participants with his international outlook and visionary ideal.
胜利之星综合贸易有限公司成立于二零零零年，至今已走过快十五年的历程，在近十五年的时间里，这家企业从一个国际贸易公司发展成为一个集研发、规划设计、生产、贸易、销售、代理采购、仓储物流及服务功能一体化的跨国公司。经过多年发展，企业在亚非大陆多个国家成立多家公司。“非洲大陆是世界上少有的一片净土，如何帮助非洲国家发展的同时保留这片净土，造福于非洲人民，实现非洲可持续的建立在生态文明基础上发展一直是‘胜利之星’非洲分公司思考的首要问题，目前非洲的状况很像改革开放前的中国。”“胜利之星”的董事长傅初建先生，对中国改革开放的过程非常了解，在他看来“中国的发展模式在很多方面可以为非洲提供借鉴和帮助”。在哥伦比亚麦德林举办的第七届世界城市论坛上，傅初建先生的国际视野和高瞻远瞩的观念同样赢得了众多参会代表的关注。
The company’s operation principle “One World， One Vision for Green Development” appears on the official website of “Winning Star” （www. winningstargroup.com）， which is very impressive. Upholding this principle， “Winning Star” devoted itself to developing solar-powered system and products. The inexhaustible solar power is deemed as the post potential and cleanest green energy of the 21st century. “Winning Star” has a variety of products， including solar power system， LED lamp， LED torch， emergency light， solar street light， solar lighting system and so on， which are also major products exporting to Africa. Under the leadership of Mr. Fu， “Winning Star” takes advantage of its research capability to develop popular mini solar system series based on the market demand. Due to the user-friendly well-functioned and cost-effective products， “Winning Star” achieved a great success once it entered the market in Africa. The real green， environment-friendly， affordable， solar-powered products meet the demand of African market， thus earns the reputation and recognition of African customers. 在“胜利之星”的官方网站（WWW.WINNINGSTARGROUP.COM）上，企业经营理念：“同一个地球，同一个绿色发展的梦想”赫然在目。在该理念支撑下，这家企业一直致力于开发太阳能系统产品，太阳能——这一取之不尽用之不竭的绿色能源被称为二十一世纪最具发展潜力和清洁的能源。公司经营的产品种类丰富，包括太阳能系统、LED灯、LED电筒、应急灯、太阳能路灯，太阳能照明系列等等，而这些也是“胜利之星”销往非洲的主要产品。 “胜利之星”从市场需求出发，凭借公司的研发能力，开发市场畅销的太阳能小系统系列。由于具有操作简单，功能齐全，性价比高等特点，公司的产品一经问世非洲市场，即获得巨大成功。能真正达到绿色、环保、经济适用标准的太阳能系统驱动产品满足了非洲市场的需求，“胜利之星”也因此获得了非洲消费者的赞誉。
March into Africa to
Fulfill Mission
践行使命，进军非洲
“Africa has grown from a colonial and semi-colonial country into an independent one with indigenous economy. However， African people now are still struggling on the poverty line because Africa’s agriculture is primitive and its industry is budding in the initial stage. No matter agriculture processing and industrial property， they all hold great potential to drive its economy. Nonetheless， African countries should not repeat the mistake of “polluting before administrating” during the process of industrialization， but protect ecology and environment while developing economy.” In order to translate the vision of “benefiting more people” into reality， “Winning Star” should base on the actual situation in Africa， response to the need of Peace and Development， and prioritize green environment-friendly solar energy series products and LED energy-smart products while designing.
Fu Chujian is always hoping that “Winning Star” can represent Chinese successful enterprises and entrepreneurs to further help social development in Africa. To this end， “Winning Star” made its accession into the African Continent， established Tanzania Winning Star Trading Ltd.， Uganda Winning Star Trading Ltd. and Kenya Winning Star Trading Ltd， who intends to realize the mission of “benefiting more people” and help with Africa development with innovative products and concept.
“非洲社会已经从殖民地半殖民地时代过渡到独立自主发展自我经济的阶段，可是现阶段的非洲还有相当一部分人仍处在温饱线上，农业较为原始，工业更是刚刚起步且在初级阶段，无论是农业深加工还是工业产业都有巨大潜力，非洲经济发展有后发优势。但是非洲国家在工业化过程中应当避免走‘先污染后治理’的老路，应该在发展经济和工业的同时，保护好生态和环境。”为了实现“成为多人祝福”的理念，“胜利之星”针对非洲实际情况，应非洲和平发展的需要，在产品开发过程中，将绿色环保的太阳能系列产品和LED系列节能产品作为优先选择。
傅初建先生一直希望“胜利之星”能代表中国众多的成功企业和企业家，更加深入地帮助非洲社会发展。基于这样的想法，2011年起，“胜利之星”进入非洲大陆，成立坦桑尼亚胜利之星贸易有限公司、乌干达胜利之星贸易有限公司以及肯尼亚胜利之星贸易有限公司，用独特的产品和理念帮助非洲的发展，实现公司“成为多人的祝福”的使命。
But upon the first accession into Africa， “Winning Star” encountered with setbacks. “Difficulties are not terrifying， attitude and method holds the key to solution.” Said Fu.
In addition， apart from business in Africa， Fu is also very keen with charity. He cares about Africa’s social development， especially education， skill training and youth development. He coordinates with UN Habitat Youth Empowerment Program by donating 30 computers to Tanzania BARBRO Girls’ School on August 17， 2013 with a purpose to broaden horizon. 然而初入非洲时，公司的发展并非一帆风顺。“遇到困难不可怕，关键是心态和方法，要努力想办法解决问题。”傅初建如是说。此外，他在发展“胜利之星”在非业务的同时，也十分热衷公益活动，关注非洲社会的发展，特别是在教育领域的技术培训和青年发展等问题上，大力支持联合国人居署青年赋权计划。2013年8月17日，“胜利之星”向坦桑尼亚BARBRO女子学校捐赠30台电子计算机，以帮助学生们拓展知识。
Care in Africa for
Win-win Situation
呵护非洲，实现共赢
“A company’s mission is to make people’s life richer and better through trading and creating values.” As a Christian， Fu hopes that all his staff can follow the example of Abraham in the Bible who endeavors for the happiness of all human beings. Moreover， he believes that regardless of skin color and races， everyone is a created by God. African people are inferior to none. Africa is home to rich resources and primitive ecological environment. Africa-based companies should all put green， environment-friendly， ecologically safe products in the first place， in hope to meet the demand of local market and send blessings to the local people.
“Winning Star”， at the initial of its African Branches， is well aware of the need of African market. The company makes most of its research and manufacturing capability and introduces its cost-effective， ecologically safe products into Africa， to utilize the sufficient sunlight blessed by God to tackle the daily inconveniences of electricity shortage. The company also hires local staff to enhance local employment， provides dealing service to help them make progress in business development and aftermarket services. He considers that China’s commercial model and development experiences can greatly promote development in African countries.
“企业的使命就是通过贸易，创造价值，让人们的生活更丰富、更美好，”作为基督徒， 傅初建先生希望公司上下能效仿《圣经》中的亚伯拉罕，为世人的幸福做出努力。同时他认为人不分肤色，不分种族，都是上帝创造的子民，非洲人同样有尊贵的身份。非洲拥有丰富的资源，且不少地区还保持着原始的生态环境，在非企业应当以绿色环保、生态安全产品为第一选择，满足非洲市场需求，为当地人送去神的祝福。
“胜利之星”非洲各分公司在成立之初，就很清楚要按非洲市场的需要，结合中国巨大的研发和制造优势把中国高性价比的生态产品引入非洲，利用上帝恩赐给非洲的充足阳光解决非洲电力短缺造成的日常生活不便的问题；并通过招募本地员工，帮助解决当地就业问题；通过对经销商的服务，帮助他们在业务开拓，产品售后等方面不断进步。在他认为，中国的商业模式和发展经验必将在不久的将来为非洲各国提供借鉴和发展。
As the business in Africa develops and grows， “Winning Star” also actively strengthen its relationship with governments of all the African countries， share successful results with them and promote green， environment-friendly， ecological and sustainable concepts and demonstration projects. Moreover， “Winning Star” also conducted collaboration with IESCO， jointly enhancing the construction of ecological cities in African countries， and making Africa a green continent and ecological park. On May 27， 2014， “Winning Star” cooperated with Ecological Civilization Committee of UN Alliance of Civilizations， UN Habitat Youth Empowerment and Urban Safety Committee， Global Parties Climate and Ecological Alliance， IESCO and many other international organizations， established the Purchasing and Procurement Center of International Organizations in Yiwu， Zhejiang Province， China， proactively promote UN Youth Skill Training and Ecological Skill Training Program. According to the plan， the purchasing center would carry out international conferences， disaster reliefs， international poverty alleviation， educational and training and the purchasing of office supplies. However， Fu believes that he could achieve far more than what he has now. He is making plan in his mind for the next step of “Winning Star”： export green， ecologically safe products to Africa， establish factories in Africa， run assembly lines， train more local staff to increase local youth employment and lift Africa out of poverty， expend the outlets of “Winning Star” in Africa to cover more African countries and realize branding and chain operation， transfer from trade to production， establish assembly base and industrial park… “No matter which step comes first， ‘Winning Star’ will unswervingly focuses on green， ecologically safe products.
随着公司在非业务的发展和壮大，“胜利之星”也积极加强同非洲各国政府的联系，向非洲各国分享中国的成功经验，共同推广绿色、环保、生态和可持续发展的理念和示范工程；同时与国际生态安全合作组织等国际组织合作，携手推进非洲国家的生态城市建设，让非洲成为绿色之洲、生态之园。2014年5月27日，“胜利之星”与联合国文明联盟生态委员会、联合国人居署青年赋权与城市安全委员会、世界政党气候与生态联盟、国际生态安全合作组织等国际组织合作，在中国浙江省义乌市成立了国际组织采购中心，积极配合推进联合国青年技术培训与生态技能培训工作的开展。依照计划，该采购中心将根据国际组织采购安排，完成国际会议、灾害救援、国际扶贫、教育培训以及办公用品的采购。联合国教科文组织和平文化、非暴力及跨文化对话主任凯特琳娜·斯特欧，国际生态安全合作组织总干事蒋明君为其授牌。
然而，现有的成果还远远不够，傅初建心中还酝酿着“胜利之星”下一步的发展计划：在把中国绿色安全产品出口到非洲的同时，还将在非洲大陆开办工厂，在当地投放生产线，培训更多的本土员工，以增加当地青年就业率，帮助非洲脱贫致富；在现有分公司的基础上，以点带面地扩大“胜利之星”在非分公司数量，辐射更多非洲国家，实现品牌化和连锁化运作，以及从贸易逐步转向生产过渡，建立生产组装基地和工业产业园……“不论在哪一个方面，‘胜利之星’都将聚焦绿色生态安全产品作为布局原则。”