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公共关系的职能广泛而且复杂 ,在公共关系众多职能中 ,信誉是组织生存与发展的基础 ,是组织的第一生命。而协调各种关系是为组织创造一个“人和”的环境。因此建立信誉协调关系是公共关系的基本职能
The functions of public relations are extensive and complex. Among many functions of public relations, credit is the basis for the survival and development of organizations and the first life of an organization. The coordination of various relationships is to create a “human and” environment for the organization. Therefore, the establishment of credibility and coordination of relations is the basic function of public relations