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区域形象传播的有效性很大程度上取决于受众,新媒体背景下传播与塑造良好的贵州形象,必须对受众心目中的贵州形象有充分的认识和分析。文章采用问卷调查方法,对受众心目中的贵州形象展开了实证分析。
The effectiveness of regional image transmission depends largely on the audience, the dissemination and shaping of good image of Guizhou under the background of new media. We must fully understand and analyze the image of Guizhou in the eyes of the audience. The article uses the questionnaire survey method to carry on the positive analysis to the audience’s image in Guizhou.