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走进常熟服装城,就像来到世界服装大都会:国内外服装品牌云集一城,上百位影视模明星为这里的知名服装品牌代言。前来参观的游客、采购商纷纷感叹,无须出国门,无须到大城市知名商厦,在这里一样可以买到世界品牌和中国知名品牌。上世纪中后期,在国内大多数专业市场里,只要能卖得掉商品,资金周转顺畅,经营者们一般也就别无他求了。随着人们生活水平的日益提高,消费者对商品的选择性也随之增强,实践让经营者们强烈地感到,必须走品牌化道路。由于经营者思想意识的转变,常熟服装城开始从无牌经营逐步走向借牌经营、创牌经营和品牌专营。
Into the Changshu Clothing City, just like the cosmopolitan city came to the world: clothing brands gathered at home and abroad, hundreds of film star mode here for the well-known clothing brand endorsement. Visitors come to visit, buyers have laments, do not have to go abroad, not to the well-known commercial city, where you can buy the same world famous brands and brands in China. In the middle and late of the last century, in most professional markets in China, as long as the products can be sold off and the cash flow is smooth, the operators generally have no other demand. As people’s living standards improve day by day, the selectivity of consumers on products will also increase. Practice makes operators feel strongly that they must take the path of branding. As the ideological changes in the operator, Changshu clothing city began to move from the unlicensed operation to borrow business, a brand management and brand franchise.