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本刊去年第9期刊登了北京印刷学院副教授刘拥军及其同仁、弟子统计归纳的2000年度“业界关注的八大问题”,它们是:退货与库存、网络出版、开拓农村市场、期刊市场、人力资源开发、WT0、集团化和市场规范。这次,他们列出的2001年度“八大问题”是:网络出版、连锁经营、市场规范、版权贸易、WTO、集团化、人力资源开发和品牌经营,出现了一些变化。如去年排名第二的“网络出版”,今年跃居第一;去年的头号话题“退货与库存”,今年向“连锁经营”和整个物流领域延展和深化;去年排名最末的“市场规范”,今年排在第三;去年未入围的“版权贸易”和“品牌经营”,今年排在了第四和第八位……任何变化都是有原因的,刘拥军他们提出了自己的看法。因篇幅关系,我们分上下两辑刊登,敬请读者留意。
The 9th issue of last year published in Beijing Printing Institute Associate Professor Liu Yongjun and his colleagues, disciples statistics summarized 2000 annual “eight issues of concern to the industry”, they are: return and inventory, Internet publishing, open up rural markets, journals market, human resources Development, WT0, Group and Market Specification. This time, they listed the 2001 “Eight Issues” as follows: some changes have taken place in online publishing, chain management, market regulation, copyright trade, WTO, grouping, human resources development and brand management. For example, “Internet Publishing,” ranked second in last year, jumped to number one in this year; last year’s top topic, “Returns and Stocks,” extended and deepened to “chain stores” and the entire logistics field this year; the last “market norm” , Ranked third this year; last year did not shortlisted “copyright trade” and “brand management”, ranked fourth and eighth this year ... ... any change for a reason, Liu Yongjun they put forward their own views. Because of the length of the relationship, we divided the upper and lower two series published, please readers attention.