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鉴于科技期刊传播质量对提升期刊影响力与核心竞争力的重要性,以《煤炭科学技术》近年来的做法为例,通过借助煤炭行业发展态势,以常规发行方式和新型传播手段相结合,从期刊传播范围、传播深度和传播精度3方面阐述提高期刊传播质量的途径。传统传播手段,如以邮发为主,辅以自主征订,同时委托第三方发行单位开展合作提升期刊发行量;利用编委、协办单位、通讯员队伍稳固主要读者群;向行业知名专家或重要科研团队赠阅吸引高质量稿源;借助主办/协办学术会议和参加行业展会扩大期刊影响力;以技术服务合作为契机扩大期刊知名度。新型传播手段,如利用优质论文抢先出版加快传播速度,主动向读者推送论文成果扩大传播精度,利用新媒体大容量信息吸引读者关注,与国内外知名数据库合作或建设/加盟有影响力的期刊数字出版平台扩大传播范围。总之,面对网络出版与数字出版的冲击,科技期刊应全方位、多渠道寻求发行与传播途径,多措并举才能取得满意的传播效果。
In view of the importance of dissemination quality of sci-tech periodical journals in enhancing the influence and core competitiveness of periodicals, taking the practice of “coal science and technology” in recent years as an example, by using the development trend of the coal industry and combining the conventional distribution methods and new means of communication, Periodical dissemination scope, dissemination depth and dissemination precision 3 aspect expounds the way of the periodical dissemination quality. Traditional means of dissemination, such as postal-based, supplemented by voluntary subscription, while entrusting third-party issuers to cooperate to enhance the circulation of journals; the use of editorial board, co-operation unit, correspondent team to stabilize the main readership; to industry experts or important research Teams donated to attract high quality manuscripts; expanded the influence of journals with the help of sponsoring / co-organizing academic conferences and participation in trade shows; and expanding the visibility of journals with the cooperation of technical services. New means of dissemination, such as using prestigious essays to preemptively promote the speed of dissemination, take the initiative to push the results of essays to readers to expand the accuracy of dissemination, the use of new media, large-capacity information to attract readers attention, with well-known domestic and foreign databases or construction / joining influential periodicals Publishing platform to expand the scope of dissemination. In short, in the face of the impact of online publishing and digital publishing, sci-tech periodicals should seek ways of distribution and dissemination in all directions and in various channels so as to obtain satisfactory dissemination results.