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本文主要以我国高等职业院校的服务营销现状为背景,以武汉职业技术学院为具体研究对象,结合服务营销相关理论,了解武汉职业技术学院服务营销的现状。
Based on the status quo of service marketing in higher vocational colleges in our country, this paper takes Wuhan Polytechnic as a specific research object and combines the theory of service marketing to understand the status quo of service marketing in Wuhan Polytechnic.