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唇齿相依,首先在于共同成长。在中国,成长型企业占90%以上,这是发展速度最快的一个企业群体,生机盎然,潜力无限。但是,当成长型企业完成了产品竞争之后,自然而然地要进入到品牌竞争的阶段。从“成长型”走向“成熟型”则在品牌建设、渠道拓展、营销策略、传播方式等方面需要快速、准确地做出决策并调配资源,才能最终使企业脱颖而出、稳步提高。但是,如何迅速完成自身的品牌定位和品牌建设,如何尽早地走上品牌知名度的高速路,抢占品牌美誉度的快车道,许多成长型企业都在积极地寻求着外脑和外手。但是,谁最适合自己,谁最钟情自己?对于中国的成长型企业来讲,在相当长的时间里都会立足本土市场,因此,他们的品牌定位和品牌传播都应该是本土化的。本土广告公司凭靠着对本土市场广泛的了解、对本土消费者深刻的理解、对本土文化精准的注解,因此也就顺理成章地成为成长型企业品牌建设过程中的最佳人选。而对于本土广告公司,成长型企业应该是他们大有作为的广阔天地,做好本土品牌的优秀制造商应该是他们最具价值的定位。也就是说,帮助成长型企业发展壮大,是本土广告公司核心竞争力最实际的体现;做好本土品牌制造商,是本土广告公司可持续发展最原始的动力。正因为如此,无论是纳爱斯还是海信这些与公司合作多年的老客户,还是东阿、赶集网这些与公司媒体全案合作的新客户,他们之所以能够与中视电传相知、相识到相守,看重的就是彼此能够同根、同源、同心;求的就是能够最大限度地做到彼此的了解、理解,甚至是谅解。因为他们坚信,只有这样彼此才能够心心相印走好自身品牌发展之路。而中视电传面对一个个成长中的客户,想的就是要帮助他们在品牌成长中能够羽化成蝶,积善成著;要的就是在这种切实而深入的服务中能与客户相濡以沫,共同成长,脚踏实地,一步一步地将自己历练成名副其实的本土品牌制造商。正是由于双方在成长中不离不弃,一如既往,正是由于双方在长期的合作中携手并肩,相互砥砺,才培育出一棵棵本土品牌的参天大树,无论风吹浪打,我自巍然不动。正如《三国志·魏书·鲍勋传》所言:“盖以吴、蜀唇齿相依,凭阴山水,有难拔之势故也。”
Dependent, the first is to grow together. In China, growing enterprises account for more than 90% of the total. This is the fastest growing group of enterprises that are full of vitality and have unlimited potential. However, when growth companies complete product competition, they naturally enter the stage of brand competition. From “growth” to “maturity”, we need to make decisions and allocate resources quickly and accurately in terms of brand building, channel expansion, marketing strategies and modes of communication so as to ultimately enable the enterprises to stand out and steadily increase. However, how to quickly complete its own brand positioning and brand building, how to embark on the brand awareness of the highway as soon as possible, to seize the fast lane of brand reputation, many growth companies are actively seeking outside the brain and outsiders. However, who is most suitable for themselves, and who is most in love with themselves? For China’s growing enterprises, they will be based on the domestic market for a long time, so their brand positioning and brand communication should be localized. Local advertising companies rely on a wide range of understanding of the local market, a deep understanding of local consumers, accurate local culture annotations, it will naturally become the growth of the best corporate brand building process. For local advertising companies, growth enterprises should be their vast undertaking as a vast world, do a good job of local brands, the best manufacturers should be their most valuable position. In other words, to help the growth and development of growing enterprises is the most realistic manifestation of the core competitiveness of local advertising companies. To be a local brand manufacturer is the most original impetus for the sustainable development of local advertising companies. Because of this, whether it is NICE or Hisense, the old customers who have been cooperating with the company for many years, or the new customers who are cooperating with the media of the company in East Asia and India, they are able to know each other well Shou, value is that each other with the same root, homology, concentric; seeking is to maximize mutual understanding, understanding, and even understanding. Because they are convinced that the only way we can each other with good faith and take their own brand development. In the face of a growing customer in the CTV, the idea is to help them grow in the brand can emerge into a butterfly, plot good; the only is in this kind of practical and in-depth services to customers with profound feelings, common Grow, down-to-earth, step by step to their own experience a truly local brand manufacturers. It is precisely because the two parties are inseparable from their growth. As always, it is precisely because of the long-term cooperation between the two parties that they work side by side and cultivate each other to cultivate a towering tree of local brands. move. As the “Three Kingdoms Wei Shu Biography” said: “Cover with Wu, Shu dependent on each other, with the shade of the mountains, there is a difficult situation so unpredictable.”