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企业寻找管理咨询,最大的误区是,“内脑”让贤于“外脑”,自我流放,边缘化,不主动思考,不承担责任,对咨询公司抱不切实际的幻想。 进化论认为,动物使用的工具越复杂、越精细,其智力和文明程度越高。不妨把企业的发展比做动物的进化,对各种复杂工具的使用和驾驭,是企业必须学会的本领,从某种意义上说,也是企业是否成熟的标志。管理咨询作为企业的“外脑”,属于“高级工具”,从不懂不会,到最终不仅会用,还会驾驭,需要相当长的时间。 决定“外脑”能否发挥作用,能发挥多大作用的关键,是“内脑”的容量够不够大,功能够不够强,是否具备足够的驾御力。事实上,动用“外脑”的目的,一是发现和解决企业问题;另一方面,也是通过与“外脑”的合作,学习其分析问题的方法论,强化“内脑”分析解决问题的能力。最终,企业的发展方向要靠企业家自己去把握,经营决策要靠企业家自己来拍板,由此带来的,无论是胜利的光荣还是失败的苦涩,都只能由企业家自己去体验和品尝。 总之,每一个企业家都应该了解如何搜索、甄别、使用管理咨询公司,因为,这是少数几项你不可能委派给别人的工作之一。
The biggest misunderstanding that companies are looking for for management consulting is that the “inner brain” makes the virtues of the “outer brain” self exile and marginalized, does not take the initiative to think, does not take responsibility, and holds unrealistic fantasies about consulting firms. According to the theory of evolution, the more complex and sophisticated the tools used by animals, the higher the level of intelligence and civilization. May wish to compare the development of enterprises as animal evolution, the use of a variety of complex tools and control, is that enterprises must learn the skills, in a sense, is also a sign of whether the business is mature. Management consulting as the “brain” of the enterprise belongs to the “advanced tools”. It never takes long before it is used and it takes a long time to manage. The key to deciding whether external brain can play its role or not and how much its role can play is whether the internal brain is not large enough in size, capable of not being strong enough and adequately capable of driving. In fact, the purpose of using “external brains” is to find and solve business problems. On the other hand, we should also learn the methodology of analyzing problems through cooperation with “external brains,” and strengthen the ability of “internal brains” to analyze and solve problems. . Ultimately, the direction of development of enterprises rely on entrepreneurs to grasp their own, business decisions rely on their own business to the clapper, which brings, both the glory of victory or failure of the bitter, can only be experienced by entrepreneurs and themselves taste. In short, every entrepreneur should know how to search, identify, and use management consulting firms because this is one of the few jobs you can not delegate to others.