论文部分内容阅读
战略定位是军工企业市场开拓过程中的重要的内容,也是提高企业市场竞争力的重要方法。良好的战略定位能够对企业的发展提供充足的动力。本文主要从三个方面对军工企业市场良好战略定位进行了分析,而从分析中可以看出,企业要进行良好的市场开拓,不仅要依靠良好的战略目标定位,产品质量和服务同样是较为重要的内容。
Strategic positioning is an important part in the process of market exploration of military enterprises and an important method to improve the market competitiveness of enterprises. Good strategic positioning can provide sufficient impetus for the development of enterprises. This article analyzes the strategic positioning of the military industrial enterprises from three aspects. From the analysis, it can be seen that the enterprises should make good market development not only rely on the good strategic target, but also the product quality and service are more important Content.