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在大型新闻爆发时,广播、电视、报纸、网络等各类媒体间会上演激烈的新闻争夺战。为赢得更多的观众,各类媒体绞尽脑汁,各显神通,在经验中总结出增强新闻与报道的感染力是非常有效的一种手段。报纸可以扩大版面着重宣传重点新闻,而网络传播信息的速度飞快。本文以大型电视直播活动为研究对象,借助对08年中央电视台播出的史诗化“抗震救灾.众志成城”大型直播的分析,讨论如何增强大型电视活动直播的感染力。
At the time of the big news broke out, there will be a fierce news battle between various media such as radio, television, newspapers and the Internet. In order to win more audiences, all sorts of media are racking their brains and superficial skills. They summed up in experience that it is very effective to enhance the contagion of news and reports. Newspapers can focus on expanding the focus of promotional section layout of the news, and the rapid dissemination of information online. This article takes the live broadcast of large-scale TV as the research object and discusses how to enhance the contagion of live broadcasting of large-scale television programs by means of the analysis of epic “CCTV” broadcasts of “CCTV” broadcast in 2008.