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为达到终端网络覆盖、实现销售增长之目的,消费品类公司通过投入(由厂方人员管理控制的)人、财、物等各类资源,全面系统地支持经销商销售,此为助销。助销,首先是销售支援,但不是提供由经销商自主支配的支援。助销是由厂方人员管理控制下的系统支援。助销,是一种销售管理体系,但它不是以管理内部职员为目的,而是以管理经销商、管理零售终端为目的的销售管理体系。助销,是一种完善客户服务、强化市场
For the purpose of achieving end-user network coverage and achieving sales growth, consumer product companies have fully invested systematically in support of dealer sales by investing in various resources such as people, finances, and materials that are managed and controlled by factory personnel. This is a sales aid. Sales promotion is first of all sales support, but it does not provide support that is at the discretion of the distributor. The sales support is system support under the management and control of factory personnel. Sales promotion is a sales management system. However, it is not a sales management system that aims to manage internal employees but to manage distributors and manage retail terminals. Sales promotion is a perfect customer service and market enhancement