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2011年4月,中国广告主峰会暨第三届金远奖颁奖盛典落幕,鼎程传媒被评为“2010年度广告主最佳投放新媒体”。鼎程传媒是目前国内最大、实力最雄厚的列车媒体运营商,独家运营中国列车电视和动车报《青年时讯》。伴随着中国铁路交通公交化进程的加速和“四纵四横”新格局的临近,每年近20亿的穿梭人流,让这两个媒体的社会价值日益凸显。在满足旅客资讯和娱乐需求的同时,其商业价值也正被越来越多的企业和机构认可,成为企业整合行销传播中不可或缺的重要媒体。
April 2011, China Advertiser Summit and the third Golden Yuan Awards ceremony ended, Dingcheng media was named “2010 advertisers best new media ”. Dingcheng Media is currently the largest and most powerful train media operator in China with exclusive operation of China Train Television and EMU Youth News. Accompanied by the acceleration of the process of China’s railway traffic and the approaching of the new pattern of “four vertical, four horizontal and horizontal”, nearly 2 billion people run by the shuttle each year, making the social values of these two media increasingly prominent. While meeting the needs of travelers’ information and entertainment, its commercial value is also being recognized by more and more enterprises and institutions, becoming an indispensable and important medium for the integrated marketing of enterprises.