电视电子杂志——传统媒体与新媒体的有机结合

• 作 者: 王普
• 机 构: 湖南广播电视台,
• 出 处: 中国电视
• 发表日期: 2010年09期
• 关键词: 电子杂志 网络杂志 自办栏目 安徽电视台 新媒体平台 感官系统 《快乐大本营》 媒介环境 超级女声 广告发行

一、电视电子杂志兴起的背景所谓电视电子杂志,是指依托于电视台资源主办的电子杂志。电视电子杂志在内容制作、市场定位上依托于电视台,将新媒体电子杂志与传统媒体电视台有效结合起来。电视电子杂志的出现,是电视台自身发展和观众对信息资讯渴望的共同要求。

First, the background of the rise of television electronic magazine The so-called television electronic magazine, is relying on television resources hosted by the electronic magazine. Television electronic magazine in the content production, market positioning relies on the television station, the new media and electronic media and traditional media television station effectively combined. The emergence of television electronic magazine is the common requirement of the television station’s own development and audience’s desire for information and information.