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据最新一期的国民调查结果显示,广播由于即时性、便捷性、口语化,在国民信息获取途径上列电视之后排名第二。同样,由于广告商看好广播发展前景,近三、四年来投放广播的广告量以年均两位数的比例增长。在美国,电台数量由上世纪90年代初的7000多家,增长到如今10700多家;在俄罗斯,调查统计表明,有89%的市民每天收听广播2小时42分钟。可见,由于传播方式、制作模式以及收听的方便快捷,广播已从传统的模式中扩大了内涵,扩展了外延。尽管见仁见智,但广播作为新闻传播媒介之一,除了与其他媒介有共性外,也有着自己发展的特征。本人试就广播新闻所具备的特征作初步的探讨。
According to the latest national survey, radio has been ranked second behind television in terms of access to national information because of its immediacy, convenience and colloquialism. Similarly, as advertisers are optimistic about the prospects of broadcasting, the number of advertisements broadcasting in the past three to four years has increased at an average double-digit percentage. In the United States, the number of radios has risen from over 7,000 in the early 1990s to over 10,700 today. In Russia, survey statistics show that 89% of the public listen to the radio daily for 2 hours and 42 minutes. Obviously, broadcasting has expanded its connotation and extended its extension from the traditional model due to its mode of transmission, mode of production and convenience of listening. Despite the differences of opinion, broadcasting, as one of the news media, has its own characteristics of development in addition to its commonalities with other media. I will give a tentative discussion on the characteristics of broadcasting news.