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中国高校的广告学专业教育改革势在必行。澳大利亚的职业教育可以提供改革的借鉴和指导。本文总结了澳大利亚职业教育的方法和经验,联系中国高校广告教育的实际情况,提出了这些方法和经验在广告学专业教育创新中应用的具体做法。
Chinese colleges and universities advertising professional education reform is imperative. Vocational education in Australia can provide reference and guidance for reform. This article summarizes the methods and experiences of Australian vocational education, and in connection with the actual situation of advertising education in Chinese universities, puts forward the concrete practices of applying these methods and experiences in the education innovation of advertising major.