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2014年元旦起,上海《新闻晚报》正式停刊。这一消息犹如湖心投石般在全国报业同行中引起巨大波澜。人家的今天,也许就是我们的明天。各种迹象表明:纸媒的日益衰落已是不争的事实。我们靠什么在网络媒体和移动媒体左右夹击下最大程度延长纸媒的生命,又凭什么让人有兴趣打开报纸“读你”?个人以为纸媒(这里的纸媒更多是指晚报)可以在以下三个方面多下功夫:一、纸媒要改变传统的“报网互动”观念纸媒重视经营好网络,才能赢得85后、90
From January 1, 2014 onwards, Shanghai Evening News officially ceased publication. The news is like a lake throwing stones in the national newspaper counterparts caused a huge wave. Today’s people may be our tomorrow. Various indications show that: The declining paper and media is an indisputable fact. What we rely on in the online media and mobile media around the attack to maximize the life of paper media, and on what makes people interested in opening the newspaper “read you ” personally think that paper media (paper media here refers to the Evening Paper) can The following three aspects make more efforts: First, the paper media to change the traditional “newspaper network interaction” concept Paper emphasis on operating a good network, to win 85, 90