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浙江广电集团创办的中国(浙江)电视观众节产生了广泛的社会影响。“观众嘉年华”是最能集中体现观众节宗旨和特色的重点项目。它的实践意义和创新价值,就在于实现了媒体精英力量与大众文化的有机契合,证明了集团提出的“以精英实力打造大众文化”的价值理念及其活动模式的有效性和可操作性。
The China (Zhejiang) TV Spectators Festival founded by Zhejiang Radio and Television Group has had a wide range of social impacts. “Spectator Carnival ” is the most focused project to reflect the purpose and characteristics of the audience. Its practical significance and innovative value lay in the realization of the organic fit between the power of the media elite and the mass culture and the validity and operability of the value concept and mode of activity of the group to “create mass culture by elite strength” Sex.