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在我们对“媒介仪式”进行梳理之时,无论是对最初的媒介的“仪式观”进行回顾,还是对“进化”了的“媒介仪式”进行考察,关于这类问题的研究较多的聚集在其意义符号的传递,并期以此来达到某种共同认知。而对于“媒介仪式”缘何得以存在或者其之于个体为何而得以实现,却较少的涉及。出于此考虑,本文把传播作为一种个体心理的过程来进行描述,从而得出“媒介仪式”得以实现的个体基础,从而也为其对于个体之影响的路径进行初步的探析。
As we review the “media rituals”, whether we are reviewing the original “ritual concept” of the media or examining the “media rituals” of “evolution”, The researches on the class problems gather more and more in the transmission of the meaning symbols, and in order to achieve some common cognition. However, it is less involved in why the “media rituals” exist or why they are realized. For this reason, this article describes the process of communication as an individual psychology, which leads to the individual basis of the realization of “media rituals” and thus to the preliminary exploration of the path of its influence on individuals.