论文部分内容阅读
洛阳历史悠久,旅游文化资源丰富多样,且具有文化品位高的资源,而洛阳并未形成与资源相匹配的旅游影响力,因而应根据旅游文化资源梯度开发的阶段和旅游产品体系梯度特点开发出富有层次性的梯度化旅游产品体系,从政府的支持、旅游产品的开发、旅游营销策略的完善等方面打造洛阳旅游产业的国际队、国家队、地方队和特色队四个旅游梯队,优化资源配置,以形成比较合理的旅游景区空间布局,联合打造洛阳旅游品牌。
Luoyang has a long history, abundant tourism and cultural resources, and has high cultural quality resources. However, Luoyang does not form tourism influence that matches with resources. Therefore, Luoyang should develop according to the stages of gradient development of tourism culture resources and the gradient characteristics of tourism product system The hierarchical tourism product system with gradation aims at building four tourism echelon teams of international teams, national teams, local teams and special teams in the tourism industry of Luoyang from the support of the government, the development of tourism products and the improvement of tourism marketing strategies, and optimize the resources Configuration, in order to form a more reasonable spatial layout of tourist attractions, joint build Luoyang tourism brand.