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大家经常会遇到广告效果“衰退”的问题。的确,我们怎样才能知道一支广告是否正在按照既定的规划发展呢?哪些因素或者指标表明一支广告正在“衰退”或者即将“衰退”?一旦这种情况发生,我们又该怎样正确处理,并使它产生的负面影响降到最低?何谓广告效果的“衰退”?“衰退”是指一个正在投放的广告被证明不再起作用。“衰退”可分成两种类型:——品牌参数的衰退。即某支广告所期望达到的影响效果,比如顾客购买兴趣等越来越小。
We often encounter advertising effectiveness “recession ” problem. Indeed, how do we know if an ad is growing as planned and what factors or indicators indicate that an ad is ’declining’ or is coming ’decay’? Once again, what happens to us? Correctly deal with and minimize the negative impact it generates What does ad serving mean “recession”? “Recession” mean that a serving ad is no longer valid. “Recession ” can be divided into two types: - the decline of the brand parameters. That is, the impact of an advertisement is expected to reach, such as customer buying interest is getting smaller and smaller.