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2015年3月9日,上海市工商局披露,因构成虚假广告,佳洁士双炫白牙膏被处罚603万元,这也是我国目前针对虚假违法广告的最大罚单。消息一出,多少人在屏幕这头舒心一笑,这笑不是对受罚企业的落井下石,而是对广告行业姗姗来迟的整治感到欣慰。遥想整个中国电视史,就是广告不断刷新观众认知底线的历史,以至于现在不少人对广告中各种夸张、虚假甚至魔幻的效果宣传已达到了视而不见的地
March 9, 2015, Shanghai Industry and Commerce Bureau disclosed that due to posing a false advertisement, Crest Double Hyun white toothpaste was punished 6030000 yuan, which is China’s current fake illegal advertising the largest ticket. As soon as the news came out, how many people smiled comfortably at the screen? This is not a laughing stock of the punished enterprises. Instead, they are gratified over the overhaul of the advertising industry. Looking back to the history of the entire Chinese television industry is the history of the advertisement constantly refreshing the audience’s bottom line of cognition, so many people have now turned a blind eye to the various propaganda advertisements of exaggerated, false or even magical effects