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近些年来,我国的旅游市场日益扩大,高校旅游具有巨大的发展空间。一般性的商业旅游已经不能满足人们日益增长的旅游需求,而更具有文化底蕴和人文气息的高校旅游也日益成为人们旅游的热点地区。高校发展旅游业不仅能满足人们对旅游的需求,还有利于高校建设优美校园,将无形资产转化为有形资产,增加高校的收入,并无形中为高校的知名度做了宣传。所以,各个高校在进行科研教书的工作之余,开发其旅游资源和旅游产品也是目前高校的重要工作之一。但是,在开发高校旅游的过程中,如何做到在避免影响正常的教学时,科学合理的开发高校旅游资源是现今最值得思考的问题之一。
In recent years, China’s tourism market is expanding day by day, and tourism in colleges and universities has a huge space for development. General business travel has been unable to meet people’s growing tourism needs, but more cultural heritage and cultural atmosphere of college tourism is also increasingly becoming a hot area for people’s travel. The development of tourism in colleges and universities not only can satisfy people’s demand for tourism, but also help colleges and universities to build a beautiful campus, transform intangible assets into tangible assets and increase the income of colleges and universities, and virtually promote the popularity of colleges and universities. Therefore, colleges and universities in carrying out research and teaching in addition to the development of tourism resources and tourism products is also one of the important work of colleges and universities. However, during the process of developing college tourism, how to develop the tourism resources of colleges and universities scientifically and rationally is one of the most worthy questions nowadays when it avoids affecting the normal teaching.