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在世界经济全球化的背景下,随着市场经济大潮的反复激荡,中国企业和企业家们关于文化重要性的认识已越来越深刻:文化也是生产力,文化体现竞争力,抓企业文化建设是更高层次地抓发展。在现代经济中,文化因素越来越重要,经济与文化越来越融为一体,文化“软实力”的特征越来越突出。华能国际电力股份有限公司的发展历程就印证了这一点。自成立以来,华能国际把“三色”公司文化建设作为企业灵魂工程来抓,着力提升企业文化的凝聚力、渗透力、保障力,增强了员工的心灵归属感和价值实现感,有效激发了企业的活力和生机,从而打造出持久的企业竞争力,由此创造了许多全
With the globalization of the world economy and the turbulent tide of the market economy, Chinese enterprises and entrepreneurs have become more and more profound about the importance of culture: culture is also productivity, culture reflects competitiveness, and corporate culture construction is To develop at a higher level. In the modern economy, the cultural factor is more and more important, the economy and culture are becoming more and more integrated, and the characteristics of culture “soft power ” become more and more prominent. Huaneng Power International Co., Ltd. The development of history to confirm this. Since its inception, Huaneng Power International to “three-color ” corporate culture as corporate soul project to grasp, focus on enhancing the cohesion, penetration and security of corporate culture, and enhance the sense of belonging and sense of value of employees to effectively stimulate The vitality and vitality of the enterprise, so as to create a lasting enterprise competitiveness, thus creating a lot of the whole