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传统的评判标准已经发生变化,消费者已经超过了价格的敏感性,不再仅仅关注产品的功能,而是体验价值,其能否赋予特定的标签。在车市中,SUV的价格普遍比较高,很少出现火爆的销售场面,然而途胜的SUV在美国市场居然受到争抢。车主开着途胜的SUV在66号公路上,赶往一场名为“行尸走肉”的聚会。《行尸走肉》是一部漫画,而其更为大众所知的是一部改编的美剧,在全球拥有大批的粉丝。途胜根据剧情推出了行尸走肉版SUV,定义了末日生存必备车的色彩、内饰,赋予了“雅”
The traditional criteria have changed. Consumers have surpassed the sensitivity of price. Instead of just focusing on the product’s function, consumers have experiencing the value of whether they can be given a specific label. In the auto market, the price of SUVs is generally high, seldom appears hot sales scene, however, Tucson’s SUV in the United States market actually been scrambled. The owner drove off the Tucson SUV on Route 66 and rushed to a party called “The Walking Dead.” The Walking Dead is a comic book, and what’s more widely known is an adapted American drama with a large number of fans around the world. Tucson introduced the walking dead version of the SUV according to the plot, defining the color and interior of the essential car for the end of life, giving “Ya”